RLWC 2021 ‘Model’ Inclusion

Two Leeds locals, who have support needs, have become international models with the Rugby League World Cup 2021 (RLWC2021). 

The RLWC2021 is working in partnership with Community Integrated Care, one of Britain’s biggest and most successful social care charities. As part of their joint commitment to promoting inclusion for all, the organisations have created a unique opportunity for two individuals connected to the charity to help launch the tournament’s first retail clothing lines.

Mitch Woodham and Scott Anderson starred in the RLWC2021’s new ‘This is Real’ advertising campaign, which launched the much-anticipated clothing range. Working with professional photographers, make-up artists and stylists, their day as models offered a once-in-a-lifetime experience for the Rugby League loving pair.

The photos have been used on the Official Rugby League World Cup 2021 merchandise website, shop.rlwc2021.com, and will feature in ongoing advertising.

Mitch is a proud representative of Leeds Rhinos in the Community Integrated Care Learning Disability Super League, an accessible project that enables people who have learning disabilities and autism to play the sport they love. Scott, who has learning disabilities and is supported directly by Community Integrated Care, also shares a love for the Rhinos.

After difficult months under the recent Coronavirus restrictions, the session offered a welcome boost for the pair.

The campaign also features other ambassadors for inclusion in Rugby League, from participants in the community game through to England Wheelchair star, James Simpson.

Sharon Woodham, Mitch’s mum, commented: “When Mitch joined the Learning Disability Super League it changed his life. He lives and breathes Leeds Rhinos and being a part of the rugby league community has opened so many doors for him. It has been lovely to watch his confidence grow and see him make so many new friends. Community Integrated Care has been brilliant in offering him wonderful experiences, but this one was extra special.

“For Mitch to be an ambassador for the charity and model the Rugby League World Cup 2021 merchandise is a once in a lifetime opportunity and one that we will all never forget.”

Robert McIntyre, Support Worker, who has worked with Scott for over 10 years, commented: “For Scott to represent Community Integrated Care during this shoot with the Rugby League World Cup 2021 was incredible. This was a dream come true for him, as he loves being involved in the rugby scene. To see people from all levels of rugby league come together to front this campaign was really inspiring.”

Mitch Woodham commented: “We had a really fun day modelling the clothes and we were treated like stars. It was a great experience.” Scott Anderson, added: “I loved the clothes and it was great to get to meet everyone. The best bit of the day was when we all went on the pitch together for a group photo.”

Community Integrated Care is the Official Social Care Partner of The Rugby League World Cup 2021. The two organisations are working together to develop ground breaking opportunities that enable people with care and support needs, and the dedicated people who assist them, to connect with the tournament and enjoy fuller lives.