Unfair To Care Lands CIPR Gold Award

Community Integrated Care’s ground-breaking Unfair To Care report has been awarded a prestigious accolade at this year’s CIPR PRide Awards.

Organised by the Chartered Institute for Public Relations (CIPR), the PRide Awards celebrate outstanding work in this field. Winners were announced at an awards ceremony on Wednesday 12th October at The Lowry in Manchester.

Our charity took home the gold award for the Best Not For Profit Campaign for Unfair To Care, recognising a widely successful communications and PR campaign from a not-for-profit organisation or charity.

Launched in July last year, Unfair To Care produced the first-ever independent analysis of the frontline Support Worker role and provided in-depth evidence that frontline carers receive an unjust deal in comparison to their peers in equivalent positions in other public funded sectors.

Since its launch the report has been engaged with by the public, politicians and the media, reaching 64 million people, and it continues to provide a compelling case for change within the sector. Its success at last night’s awards ceremony demonstrates the scale and impact of this important piece of work.

Danielle Chan, Director of Communications and Engagement at Community Integrated Care, said, “We’re over the moon to have Unfair To Care named the Best Not For Profit Campaign at the CIPR awards. When we launched the campaign, our ambition was to raise awareness of the unjust pay gap that exists between our extraordinary social care workforce and their public sector peers. Having Unfair To Care recognised is a fantastic achievement, not just for our charity but for the whole of the care sector, raising the profile of our incredible colleagues and our collective battle for them to be given the pay and recognition they deserve.”

John Hughes, Director of Partnerships and Communities at Community Integrated Care, said, “We’d like to extend a huge thank you to everyone that supported the campaign, including Korn Ferry, the National Care Forum, Skills for Care, the Future Social Care Coalition, and most importantly our amazing colleagues, the people we support and their families. Each and every one of them played a crucial role in making Unfair To Care a success. We will continue to advocate for the change we desperately need to see within the sector, and are excited to be launching a follow up campaign later this Autumn.”

The award comes at an exciting time, as our charity is set to embark on the next phase of Unfair To Care, which will kick off in November and build on the work carried out in our initial research.

To find out more about Unfair To Care and to read the report, visit www.UnfairToCare.co.uk